Jens Settergren Probes Into Milk's Power at Viborg Kunsthal

As the clash between dairy and non-dairy camps rages on, both sides can recognize the upper lips featured in MilkPEP's iconic got milk? campaign. Through the 90s and 00s, photos of celebrities sporting thin, white mustaches dominated our cultural consciousness, but even though the campaign successfully took over commercials and cafeterias across the country, consumers are becoming increasingly reluctant toward milk's once-promising health benefits.The campaign's two-word question plays a signifi...